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Direct Mail Or E-mail: Which Is Better?

Loren McDonald of Email Insider wrote a great post on the difference between direct mail and e-mail marketing. The gist of the post hinged on the following points: With e-mail marketing the consumer...

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Your E-mail Conversion Rate May Be Higher Than You Think

What if you knew that 20% of the e-mail that you sent to opt-in subscribers wasn’t reaching its destination. Would you change the way you look at your ROI? According to recent statistics from Return...

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How Many Channels Is Enough?

The beautiful thing about marketing your small business online is that you have multiple channels to get your message out to people. I mean, theoretically, you have an unlimited number of channels. But...

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Does Twitter Need An Analytics Component?

Twitter has acquired a company that offers analytics and that can be good and bad. It’s good if you want to measure the ROI of your Twitter strategy. But it’s bad if you come to find out that your...

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What The Best PPC Position?

Many new pay per click advertisers get wrapped around the idea that their ad needs to be in the No. 1 position to be effective. Nothing could be further from the truth. In fact, studies show that the...

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Measuring Social Media ROI

Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.” I highly recommend you read this article. Rather than write a synopsis of the article or...

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PPC As Branding

For years, large companies like Coca-Cola, McDonald’s, and ExxonMobil have spent millions of dollars simply to maintain a positive impression in the media. They weren’t so much concerned with the...

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Having Trouble Measuring Social Media ROI?

The bane of any marketing consultant is the question about proving social media’s ROI. An easy answer is to compare social media with newspaper advertising. It’s difficult to prove ROI on either,...

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Is Social Media Really Free?

You’ve likely heard that a DIY social media campaign is free. It doesn’t cost you any money. But I beg to differ. Sure, it’s free to sign up for a social media account. Whether you sign up at Facebook,...

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SEO Without Analytics?

Whether you are a big business executive, middle manager, or a small business owner, you’d be hard pressed to succeed at SEO (or any Internet marketing) without the use of analytics. You could say that...

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New Research: Content Marketing vs Native Advertising

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Kelsey Libert gives us a nice overview of the results and there is much...

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Should You Manage ROI By The Channel?

Online marketers like to talk about return on investment. You put so much money into your marketing efforts and measure how much profit comes back to you. That’s good. But should you measure ROI by...

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How Many Channels Is Enough?

The beautiful thing about marketing your small business online is that you have multiple channels to get your message out to people. I mean, theoretically, you have an unlimited number of channels. But...

View Article


Does Twitter Need An Analytics Component?

Twitter has acquired a company that offers analytics and that can be good and bad. It’s good if you want to measure the ROI of your Twitter strategy. But it’s bad if you come to find out that your...

View Article

What The Best PPC Position?

Many new pay per click advertisers get wrapped around the idea that their ad needs to be in the No. 1 position to be effective. Nothing could be further from the truth. In fact, studies show that the...

View Article


Measuring Social Media ROI

Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.” I highly recommend you read this article. Rather than write a synopsis of the article or...

View Article

PPC As Branding

For years, large companies like Coca-Cola, McDonald’s, and ExxonMobil have spent millions of dollars simply to maintain a positive impression in the media. They weren’t so much concerned with the...

View Article


Having Trouble Measuring Social Media ROI?

The bane of any marketing consultant is the question about proving social media’s ROI. An easy answer is to compare social media with newspaper advertising. It’s difficult to prove ROI on either,...

View Article

Is Social Media Really Free?

You’ve likely heard that a DIY social media campaign is free. It doesn’t cost you any money. But I beg to differ. Sure, it’s free to sign up for a social media account. Whether you sign up at Facebook,...

View Article

SEO Without Analytics?

Whether you are a big business executive, middle manager, or a small business owner, you’d be hard pressed to succeed at SEO (or any Internet marketing) without the use of analytics. You could say that...

View Article
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