Direct Mail Or E-mail: Which Is Better?
Loren McDonald of Email Insider wrote a great post on the difference between direct mail and e-mail marketing. The gist of the post hinged on the following points: With e-mail marketing the consumer...
View ArticleYour E-mail Conversion Rate May Be Higher Than You Think
What if you knew that 20% of the e-mail that you sent to opt-in subscribers wasn’t reaching its destination. Would you change the way you look at your ROI? According to recent statistics from Return...
View ArticleHow Many Channels Is Enough?
The beautiful thing about marketing your small business online is that you have multiple channels to get your message out to people. I mean, theoretically, you have an unlimited number of channels. But...
View ArticleDoes Twitter Need An Analytics Component?
Twitter has acquired a company that offers analytics and that can be good and bad. It’s good if you want to measure the ROI of your Twitter strategy. But it’s bad if you come to find out that your...
View ArticleWhat The Best PPC Position?
Many new pay per click advertisers get wrapped around the idea that their ad needs to be in the No. 1 position to be effective. Nothing could be further from the truth. In fact, studies show that the...
View ArticleMeasuring Social Media ROI
Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.” I highly recommend you read this article. Rather than write a synopsis of the article or...
View ArticlePPC As Branding
For years, large companies like Coca-Cola, McDonald’s, and ExxonMobil have spent millions of dollars simply to maintain a positive impression in the media. They weren’t so much concerned with the...
View ArticleHaving Trouble Measuring Social Media ROI?
The bane of any marketing consultant is the question about proving social media’s ROI. An easy answer is to compare social media with newspaper advertising. It’s difficult to prove ROI on either,...
View ArticleIs Social Media Really Free?
You’ve likely heard that a DIY social media campaign is free. It doesn’t cost you any money. But I beg to differ. Sure, it’s free to sign up for a social media account. Whether you sign up at Facebook,...
View ArticleSEO Without Analytics?
Whether you are a big business executive, middle manager, or a small business owner, you’d be hard pressed to succeed at SEO (or any Internet marketing) without the use of analytics. You could say that...
View ArticleNew Research: Content Marketing vs Native Advertising
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Kelsey Libert gives us a nice overview of the results and there is much...
View ArticleShould You Manage ROI By The Channel?
Online marketers like to talk about return on investment. You put so much money into your marketing efforts and measure how much profit comes back to you. That’s good. But should you measure ROI by...
View ArticleHow Many Channels Is Enough?
The beautiful thing about marketing your small business online is that you have multiple channels to get your message out to people. I mean, theoretically, you have an unlimited number of channels. But...
View ArticleDoes Twitter Need An Analytics Component?
Twitter has acquired a company that offers analytics and that can be good and bad. It’s good if you want to measure the ROI of your Twitter strategy. But it’s bad if you come to find out that your...
View ArticleWhat The Best PPC Position?
Many new pay per click advertisers get wrapped around the idea that their ad needs to be in the No. 1 position to be effective. Nothing could be further from the truth. In fact, studies show that the...
View ArticleMeasuring Social Media ROI
Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.” I highly recommend you read this article. Rather than write a synopsis of the article or...
View ArticlePPC As Branding
For years, large companies like Coca-Cola, McDonald’s, and ExxonMobil have spent millions of dollars simply to maintain a positive impression in the media. They weren’t so much concerned with the...
View ArticleHaving Trouble Measuring Social Media ROI?
The bane of any marketing consultant is the question about proving social media’s ROI. An easy answer is to compare social media with newspaper advertising. It’s difficult to prove ROI on either,...
View ArticleIs Social Media Really Free?
You’ve likely heard that a DIY social media campaign is free. It doesn’t cost you any money. But I beg to differ. Sure, it’s free to sign up for a social media account. Whether you sign up at Facebook,...
View ArticleSEO Without Analytics?
Whether you are a big business executive, middle manager, or a small business owner, you’d be hard pressed to succeed at SEO (or any Internet marketing) without the use of analytics. You could say that...
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